Press Room
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Oslo Fashion Week 2006 - Tuesday, August 15 - 19, 2006, Oslo, Norway
Martin Aas was invited to the 2006,
Oslo Fashion Week
by Tommy Løland, Norway’s best stylist and art director. The event was held at
Posthallen
in Oslo the capital of Norway. It is held every year so that fashion designers or "houses" are able to showcase their "collections" for either Spring or Fall seasons.
The "Diamonds Series" was an inspiration from this visit
"Fall" fashion weeks are held in January through March and "Spring" fashion weeks are held between September and November, since they must be held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing.
They are attended by buyers for major stores, the media, celebrities, and members of the entertainment industry. The highlight is usually the famous "runway show", where the top designers show and well-known models are featured.
There are several upcoming top designers in Norway, the most famous at the moment are Peder Børresen and Simen Staalnacke representing
Moods of Norway
which where present at the dinner party held at
Süd Øst Restaurant.
Peder Børresen, Tommy Hilfiger and Simen Staalnacke
In years past, fashion weeks were "predominantly" for "the trade only"; however, today they are entertainment and media events. They may incorporate live musicians, celebrity guests, lavish galas and charity events, and a few allow the public to purchase special passes to see the runway shows or attend expositions which display handbags, jewelery, shoes, hats and cosmetics.
Many important fashion design schools participate in the shows, as well. Some fashion weeks can be genre-specific,
such as a Miami Fashion Week (Swimwear), Prêt-a-Porter (ready-to-wear) Fashion Week, Couture (one-of-a-kind designer original) Fashion Week, Palm Springs Fashion Week (Resort Collections) and Bridal Fashion Week.
Tommy Løland, Top Model Sara with a broken arm, Tommy and Martin Aas
The most prominent Fashion Weeks are held in London, Milan, Paris, New York City, Los Angeles and Oslo.
Other Fashion Weeks where local style typically tends to set international fashion trends or where the fashion industry is important to local commerce are held in Auckland, Amsterdam, Budapest, Chicago, Dublin, Hong Kong, Miami, Montreal, Palm Springs and Singapore.
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